Starting a new story in Liverpool: Letterswitch Publishing launches

Justin Freeman launched Letterswitch Publishing on Saturday in Liverpool. (Rick Conrad)
In a town without a bookstore, starting a publishing business might seem like a leap of faith.
But Justin Freeman of Liverpool says he’s realizing a childhood dream by launching Letterswitch Publishing.
“I’m content to just put out beautiful books that entertain and educate and encourage new parents, and parents of young kids especially, but everybody in a family,” he told QCCR.
“I hope it goes off well. Publishing is not exactly the most robust industry to be jumping into feet first at the moment, but I’m hoping with kind of the niche aspect of it and keeping things small and focused that it’ll be a success.”
Freeman unveiled his micropublishing company on Saturday at the Astor Theatre in Liverpool. The stay-at-home Dad moved to the area a few years ago with his young family.
“(We) moved to Liverpool in 2022 after my son was born. My wife got a job at the hospital … and this is home now. We’re putting down roots and are looking forward to a lot of years here.”
Freeman says he’ll be concentrating at first on publishing his own work through Letterswitch.
His first book was on display on Saturday. Called A Little Grieving, he partnered with a pediatric crisis counsellor on the parent’s guide to helping your child through the grieving process.
He also plans a kids’ picture book called One Veggie, a middle-grade chapter book called Molly Moss Runs for Office and a western novel called Crimson Shadow.
“It’ll be a slow rollout. I’m a stay-at-home dad and I’ll just try to get things rolling here in the next couple years. But once both kids are in school, I look to open up to other authors and just get a nice catalog of titles.”
Freeman grew up on a farm in Missouri. He had an eclectic career before moving to Nova Scotia with his wife, Dr. Alison Freeman, and their kids Molly and James.
“I was formerly a police officer in Missouri in the city of Springfield. I was also a minister for a few years, and sold shoes and grew up on a farm and just have a varied background that kind of informs and inflects different writing. Thus all the different type of books that are coming out.”
The name of the company comes from how he met his wife, when he was still on the farm in Missouri and she was at home in Nova Scotia.
“Essentially, back in 2000, I was on the family farm using ICQ, a messaging app, and this message pops up saying, ‘Do you want to catch up?’ It was obviously a misdirect, but I went to reject it and something told me to accept it, so I did. And it was somebody looking for somebody named Justin Freeman that they had met in Massachusetts. And instead of typing MA for Massachusetts, they typed MO.
“And we struck up more conversations, postcards from abroad, kept up over the years, and then 15 years later, wound up meeting finally, fell in love. I’m now married to Alison and we have two beautiful kids. And so the letter switch is an homage to that switched letter that started our entire story.”
For the launch event, Freeman teamed up with local artisans to feature some of their work, including local baker Gabby’s Bread Basket, who catered the event, and the Covey Candle Company, who created a couple of limited-edition scents.
“And there’s also a piece that I commissioned by local artist Katie Kripp called Bound for Novel Passages. And it’s a sailing ship with books for the sails and it just represents a new journey for me and some other creatives I look to work with. I find myself surrounded by creative people here in Liverpool and I wanted to work with a few of them for the launch.”
People at the Letterswitch launch, like Jaqueline Duck of Liverpool, said it was exciting to have a publisher in the area.
“I think that’s amazing because there are writers here and they have to go and find a publisher. If we have one in Liverpool, it makes everybody’s life that much easier. And it’s good business.”
Freeman says that while he’ll be busy for the next few months on his own work, he’d still like to hear from people interested in his new venture.
You can find Letterswitch Publishing at letterswitchpublishing.com or email Freeman at hello@letterswitchpublishing.com.
Email: rickconradqccr@gmail.com
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