Picturesque fishing villages like Port Medway could be an attraction for film and TV crews considering productions in Queens County. (Rick Conrad)

Crews have been touring Queens County this spring scouting out possible locations to film a television series.

Region of Queens Mayor Scott Christian said recently he’s been approached by “three or four” different crews considering production in the area.

“They want to do it here. I think that there’s one big project that they have the creative greenlight on and they’re just looking at crossing the Ts and dotting the Is and it seemed like it was pretty promising the conversations that they had,” he said in a recent interview.

“There was a lot of nodding heads and excited ideas that they were tossing around. I don’t know anything about that industry but it was pretty cool to be involved in.”

Christian didn’t say who he met with, but he said he showed some crews around Liverpool and other areas of Queens County.

The Nova Scotia government’s distant location incentive is one reason productions are looking farther outside the traditional Halifax and Chester-Mahone Bay-Lunenburg areas.

Introduced in 2024, it provides up to 10 per cent additional funding for film and TV shoots that film at least 150 kilometres away from downtown Halifax.

“It’s really cool. It’s a bit of a game changer for small to medium-size productions and so it’s sort of all eyes on Liverpool. We’re really, really well-positioned with respect to that because we’re just outside of that threshold, we’re 158 kilometres away from downtown Halifax.”

Laura Mackenzie, executive director of Screen Nova Scotia which helps bring productions to the province, told QCCR that Nova Scotia is a very attractive place for international and domestic productions.

It can stand in for any location on the northeastern seaboard such as Maine or Martha’s Vineyard, as well as places like San Francisco and other cities. 

And she said with the new incentive, more places in rural parts of the province are being discovered.

“Untapped locations are really exciting for productions and there’s not a lot of them left in Canada so this distant filming bonus gives productions the opportunity to go look in areas that would never have really been taken advantage of.”

About 100 productions are filmed in Nova Scotia each year. But very few make it outside the metropolitan Halifax or Chester-Mahone Bay-Lunenburg areas. 

Mackenzie says that’s because crews based in Halifax want to keep travel costs low.

“And now that we have the distant filming bonus, we can highlight areas of Nova Scotia that we know they will consider because it’s not cost prohibitive anymore, like Liverpool. So this is great news for all of us.”

She said “more than a handful” have already taken advantage of the incentive, with Cape Breton being an early choice for a couple of productions.

She didn’t know which specific companies may be looking at the Liverpool area. 

“If they’ve travelled down to Liverpool to have a look at your area then there’s something there they want. They wouldn’t go there if there wasn’t something there they want. It’s definitely a good sign. It’s encouraging if you see production companies and their creatives travelling around and meeting with some of the decision-makers.”

Mackenzie cautions, though, that there are many factors that decide whether a crew will film in an area, including the ability to close roads, to use local community centres to feed their crews, and the support of the local business and artistic communities.

Melanie Perron, the co-owner of Hell Bay Brewing in Liverpool, says having film and TV crews in town would be a big boost for her business and others.

“It would be fun because I know they’ve done things like that in Mahone Bay before and it just sort of puts a place like that on the map. I think it would just be great for our area, just to show it off and let people know what we have to offer.”

Mackenzie says Screen Nova Scotia has been working with local economic development officers to give them tips on how to make their area attractive to a production.

She said locations like Lunenburg have streamlined the process, to eliminate as many obstacles as possible. Those municipalities also have one person available to help productions work through permits, deal with police, set up security and work with the community and local business.

Screen Nova Scotia also has a guide on how locations can become film-friendly.

“Ultimately the economic impact is pretty great,” Mackenzie says.

“Productions really want to make sure that they’re giving back so if they can use the local restaurants they’re going to use them, if they can hire the artists and the unique talents and skill sets that come from that community, then they will.“

Mackenzie said a couple of Hallmark Christmas movies wrapped up filming in Nova Scotia earlier this year. Perron at Hell Bay thinks Liverpool would be a great location for one of those.

Something like Love is Brewing at Christmas?

“That would be great. They can come to Hell Bay and I’ll make them a special brew.”

Email: rickconradqccr@gmail.com

Listen to the audio version of this story below

Kim Thorbourne-Whalen is the vice-chair of the Liverpool Championship Host Society. (Rick Conrad)

As fans rallied behind their favourite curlers in Liverpool last week, local businesses were also cheering for the post-holiday bump in sales.

Restaurants, bars and other food-based businesses in downtown Liverpool stayed open to try to capitalize on the influx of fans and curlers in town for the Canadian mixed doubles curling trials at Queens Place Emera Centre.

Some businesses traditionally close during the week between Christmas and New Year’s to give owners and staff a break after a busy holiday season.

FULL COVERAGE: More from the 2025 Canadian Mixed Doubles Curling Trials

At Main and Mersey Dining Room and Coffee Bar, co-owner Shani Beadle said the event helped perk up a slower time of year.

“I think when Christmas is winding down, it really helped bring more people into town and and lengthen the Christmas season, which is always helpful,” she said. “We had a lot of people from the curling here to lunch, for coffee, staying in our accommodation. So, everything’s helpful.”

Melanie Perron, co-owner of Hell Bay Brewing Company, said they saw more customers as soon as the curling event began on Monday.

“The week’s been great,” she said.

“We’ve definitely seen some new faces that we haven’t seen before come through the brewery and it’s just nice to see us in the bar as well at the Emera Centre, because it’s been a while since we’ve had our product for sale there directly through us. So the region has been definitely pushing local this time, which is great.

“It’s wonderful, especially this time of year because so many people are going into ‘Dry January’, so any beer sales that I can get any way is definitely a bonus for us.”

At Five Girls Baking, co-owner Leanne Arnott said they had planned to close from Dec. 25 until Jan. 2, but decided to reopen on Dec. 30. 

“We were going to be closed and and get a few more days of rest and when we found out about the curling event, we thought, oh no, we better open. And we’re really glad we did.”

They baked special cookies decorated like the red and blue curling rings to celebrate. And Canadian curling legend Colleen Jones even dropped in to sample them. She had also visited the bakery in 2019 when Liverpool hosted the World Junior Curling Championships.

“I was hoping she would show up. She showed up (Friday) and I was tickled pink.” 

Other businesses also stayed open or extended their hours, like Memories Cafe and Eatery and Route 3 Cellar Taproom and Grill.

Kim Thorbourne-Whalen of the local organizing committee said she believes the curling event helped inject $1.5 to $2 million in spinoff business for hotels, restaurants and bars in the Liverpool area. It’s also been a boon for the local Kiwanis Club, which provided canteen services at Queens Place for the whole week.

“The restaurants have been full, like the Cellar, Memories, they’ve had curling teams in there and curling families in there all week,” Thorbourne-Whalen said. “So it’s been felt throughout the community, not just with the hotels, it’s been all over.” 

Region of Queens Mayor Scott Christian said he’d like to see more big events like the curling trials come to Liverpool.

“I think everybody’s blown away by how many people have been out for it. Main Street’s been busy. … I think that it should generate some good momentum to try to attract events like this in the future. 

“I know this council has got big plans for Queens Place, doing some revitalization work and to make sure that we make best use of these facilities here. We’re looking at how can we make sure that we make use of this beautiful facility because you can see we can host top-notch events here.”

Main and Mersey’s Shani Beadle and other business owners say that bringing more events to town in the slower winter months would be a boost for businesses.

“I think that would be brilliant, because the summer is already quite busy, so having events like the Lobster Crawl, like curling, hockey, et cetera, is always really helpful.”

Email: rickconradqccr@gmail.com

Listen to the audio version of this story below

Melanie Perron is the co-owner with Mark Baillie of Hell Bay Brewing Company in Liverpool. The craft brewery recently celebrated 13 years in business. (Rick Conrad)

They started out small in a barn in Cherry Hill, and have survived an early cease-and-desist order, floods, a pandemic and just recently celebrated their 13th year in business.

Hell Bay Brewing Company in Liverpool marked that milestone on April 1. 

When Melanie Perron and Mark Baillie began their craft brewery in 2011, they were one of only five or six in Nova Scotia. Now, there are more than 50 craft brewers, from nanobreweries to brew pubs to microbreweries.

“That was a nanobrewery then,” Perron said in an interview at the brewery on Thursday.

“We didn’t know where to start or how to start, so we just started very small in our home and quickly grew out of that space and moved here.

“We were just doing it as a hobby, so it was just for fun. And I was on maternity leave at that time. And Mark was always brewing beer and sharing it with friends. And he was to the point where he was brewing so much that we couldn’t consume it all, we couldn’t share it all. So, I just thought, ‘What would it take to do this as a business?'”

Back in 2011, they were known as Rusty Anchor Brewing Company and started out with an English Ale. But three months after they started labelling their beers, they got a cease-and-desist letter from Anchor Brewing Company in San Francisco, telling them they couldn’t use the word “anchor” in their name.

So, the former husband and wife team had to come up with a new name and Hell Bay was born. 

A couple of years later, they moved into the old Hoggie’s Buy and Sell space in downtown Liverpool. At that time, Perron says, they were focused mainly on selling kegs and bottles to bars in Halifax.

“When we first started out, it was just so busy because we had full reign of everything. It was easy to send 80 kegs to Halifax in a week and then the NSLC, we would send them three or four pallets of beer in a week. So at that time, we were employing probably six or seven staff.” 

As more craft breweries opened, however, the market changed drastically. And Hell Bay had to change with it. 

“When you think of all these breweries fighting for the same tap space and then the NSLC there’s only so much shelf space there. That’s why we had to put more concentration into our store and our pub and doing music and trying to attract more local people.” 

While Nova Scotia craft beer sales increased overall by 6.1 per cent over the past three months, many breweries say the past few years have been a struggle. 

In early March, FirkenStein Brewing in Bridgewater posted on its Facebook page that it was having trouble paying its rent. The brewery said if business didn’t pick up, it may have to close.

Other Nova Scotia craft breweries have closed or announced they will restructure. Uncle Leo’s near Pictou, Serpent Brewing, Off Track Brewing have closed or announced they’re closing. Brightwood Brewery in Dartmouth is closing its tap room, while Harbour Brewing in Musquodoboit Harbour is selling.

Perron says she hates to see other breweries in trouble.

“It hurts my heart because I know we’re in that boat every day. We’re just like, ‘Do we keep going or do we just sell out and close’, just because it’s not as profitable as people think. I always think it’s a good thing that I’m not a person who needs a lot in life. I don’t need a paycheque. I survive off very little. I have two staff who work here. So, my goal is to get my staff paid first. And my paycheque comes after that.

“It’s a hurting industry and I knew there was going to be a bubble. Everybody thought it was a multimillion-dollar business, adn I’m sure it would be if there were only 20 of us. But the market right now is just so saturated.”

Perron says that like with other businesses, Covid changed the landscape for microbreweries in Nova Scotia.

“Everything went to hyper-local. We lost all our accounts in Halifax, so all the bars dropped us. … So as of now, all of the bars we do have are on the South Shore.”

Perron says they’ve worked hard over the years to keep on top of what customers want. She says that’s why they started making more ready-to-drink beverages, like their popular hard lemonades, which often outsell their beer in the summertime. 

And they recently made rum for the first time. It was a small batch but sold 72 bottles in two weeks.

She says that even though the past few years have been “up and down”, they’ve had great support from the local community.

“We wouldn’t be here without them, 100 per cent, especially since Covid. … So I am relying a lot on local business.”

Perron says she’s looking forward to the summer, when tourists return. The brewery plans to bring back its hot dog cart and offer some specialty hot dogs, and maybe even some food nights.

“I’m excited for the summer because I think it’s going to be super busy. I just have this feeling especially with all the new people moving here. The South Shore, it’s so beautiful and people are finally discovering it.”

In the past three months, sales at the brewery are more than double what they were this time last year. 

Perron says the secret to their staying power is pretty simple.

“My perseverance. I’m not a quitter. I live a lot on hope. You know, next year can only be better. Since Covid, things are getting better.

“Just staying true to what you believe, I guess, and what your passion is and lots of hope.”

And that San Francisco brewery that sent Perron and Baillie that cease-and-desist letter 13 years ago?

It closed last year, but Hell Bay is still going.

“We try to keep our beer natural and true to what beer is. Just keeping the hops and barley and water. We don’t use preservatives. It’s all unpasteurized. It’s just the way beer should be.”

Email: rickconradqccr@gmail.com

Listen to the audio version of this story below

Melanie Perron, co-owner of Hell Bay Brewing in Liverpool, says she hopes summer 2024 is better than the 2023 season. (Rick Conrad photo)

By Rick Conrad

Fires, floods and downpours combined last year to keep visitors away from the South Shore, according to numbers released recently by Tourism Nova Scotia.

Hotel stays, or room nights sold, for the May to October 2023 period were down about five per cent over 2022. That compares to an overall decrease of two per cent in all of Nova Scotia. The only regions that saw more people in 2023 were the Eastern Shore and the Annapolis Valley.

The South Shore was one of the hardest hit areas of the province. Yarmouth and Acadian Shores saw the biggest drop at six per cent over 2022.

Stephanie Miller Vincent, co-ordinator of the South Shore Tourism Co-operative, says the wildfires in Barrington and Shelburne, and torrential rains and floods later in the summer conspired to keep people away from the South Shore.

“We had an odd beginning to our peak season in 2023,” she said in an interview. “We had fires in the Barrington area that shut down (Highway) 103 so folks weren’t travelling this coast. So that affected numbers.

“2023 numbers are tough to look at because we’re looking at numbers that are coming the year following a couple of years of pent-up travel demand.”

The numbers aren’t really surprising to businesses and organizations in Queens County that rely on summer tourist traffic to help float them through the rest of the year.

Melanie Perron, the co-owner of Hell Bay Brewing Company in Liverpool, says she saw a lot fewer visitors from the Maritimes last year.

“We rely so much on our patio season to bring in tourism and people from the city and other places,” Perron says.

“And it seemed like it rained every weekend so those would have been when we would have had a surplus of people coming and enjoying our beaches and our parks and then coming and stopping and having a flight (of beer) or getting beer to go. So I found our numbers were way down because of the weather.”

At the Queens County Museum, which relies partly on donations from tourists, visitor numbers dropped by more than 3,000 across its four properties over 2022. Besides the main museum, Perkins House, Fort Point Lighthouse and the Queens Museum of Justice are also part of the museum complex.

Dayle Crouse, the museum’s administrative assistant, said that despite a spike in visitors in 2022 when people were doing more post-Covid travelling, the numbers still haven’t recovered to 2019 levels.

“We found that after Covid and everybody had a little bit of freedom they really spiked and everybody was spending their dollars and going out. But then I think the next year, people really started to rein in their dollars and numbers have dropped.”

Crouse says a combination of rising gas prices, bad weather and news coverage of the wildfires contributed to the decrease.

Miller Vincent says that while tourists from outside the Maritimes tend to book their vacations six months to a year in advance, those closer to home are more spontaneous.

“As Atlantic Canadians and Maritimers we look on Wednesday and say, ‘OK, what’s the weather this weekend? Should I go or should I stay?’ And if it’s calling for rain, you’ll see those accommodation numbers not pick up where they need to be.”

Perron says she hopes 2024 brings brighter weather and more people back to the area’s beaches and the brewery’s patio.

“We usually bank on the summer to get through the winter. So our summer was so dismal that we’re just scraping by to get through the winter and hopefully we’ll have a nice sunny hot summer to bring out all the beer drinkers.”

Email: rickconradqccr@gmail.com