Picturesque fishing villages like Port Medway could be an attraction for film and TV crews considering productions in Queens County. (Rick Conrad)

Crews have been touring Queens County this spring scouting out possible locations to film a television series.

Region of Queens Mayor Scott Christian said recently he’s been approached by “three or four” different crews considering production in the area.

“They want to do it here. I think that there’s one big project that they have the creative greenlight on and they’re just looking at crossing the Ts and dotting the Is and it seemed like it was pretty promising the conversations that they had,” he said in a recent interview.

“There was a lot of nodding heads and excited ideas that they were tossing around. I don’t know anything about that industry but it was pretty cool to be involved in.”

Christian didn’t say who he met with, but he said he showed some crews around Liverpool and other areas of Queens County.

The Nova Scotia government’s distant location incentive is one reason productions are looking farther outside the traditional Halifax and Chester-Mahone Bay-Lunenburg areas.

Introduced in 2024, it provides up to 10 per cent additional funding for film and TV shoots that film at least 150 kilometres away from downtown Halifax.

“It’s really cool. It’s a bit of a game changer for small to medium-size productions and so it’s sort of all eyes on Liverpool. We’re really, really well-positioned with respect to that because we’re just outside of that threshold, we’re 158 kilometres away from downtown Halifax.”

Laura Mackenzie, executive director of Screen Nova Scotia which helps bring productions to the province, told QCCR that Nova Scotia is a very attractive place for international and domestic productions.

It can stand in for any location on the northeastern seaboard such as Maine or Martha’s Vineyard, as well as places like San Francisco and other cities. 

And she said with the new incentive, more places in rural parts of the province are being discovered.

“Untapped locations are really exciting for productions and there’s not a lot of them left in Canada so this distant filming bonus gives productions the opportunity to go look in areas that would never have really been taken advantage of.”

About 100 productions are filmed in Nova Scotia each year. But very few make it outside the metropolitan Halifax or Chester-Mahone Bay-Lunenburg areas. 

Mackenzie says that’s because crews based in Halifax want to keep travel costs low.

“And now that we have the distant filming bonus, we can highlight areas of Nova Scotia that we know they will consider because it’s not cost prohibitive anymore, like Liverpool. So this is great news for all of us.”

She said “more than a handful” have already taken advantage of the incentive, with Cape Breton being an early choice for a couple of productions.

She didn’t know which specific companies may be looking at the Liverpool area. 

“If they’ve travelled down to Liverpool to have a look at your area then there’s something there they want. They wouldn’t go there if there wasn’t something there they want. It’s definitely a good sign. It’s encouraging if you see production companies and their creatives travelling around and meeting with some of the decision-makers.”

Mackenzie cautions, though, that there are many factors that decide whether a crew will film in an area, including the ability to close roads, to use local community centres to feed their crews, and the support of the local business and artistic communities.

Melanie Perron, the co-owner of Hell Bay Brewing in Liverpool, says having film and TV crews in town would be a big boost for her business and others.

“It would be fun because I know they’ve done things like that in Mahone Bay before and it just sort of puts a place like that on the map. I think it would just be great for our area, just to show it off and let people know what we have to offer.”

Mackenzie says Screen Nova Scotia has been working with local economic development officers to give them tips on how to make their area attractive to a production.

She said locations like Lunenburg have streamlined the process, to eliminate as many obstacles as possible. Those municipalities also have one person available to help productions work through permits, deal with police, set up security and work with the community and local business.

Screen Nova Scotia also has a guide on how locations can become film-friendly.

“Ultimately the economic impact is pretty great,” Mackenzie says.

“Productions really want to make sure that they’re giving back so if they can use the local restaurants they’re going to use them, if they can hire the artists and the unique talents and skill sets that come from that community, then they will.“

Mackenzie said a couple of Hallmark Christmas movies wrapped up filming in Nova Scotia earlier this year. Perron at Hell Bay thinks Liverpool would be a great location for one of those.

Something like Love is Brewing at Christmas?

“That would be great. They can come to Hell Bay and I’ll make them a special brew.”

Email: rickconradqccr@gmail.com

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Melanie Perron, co-owner of Hell Bay Brewing in Liverpool, says she hopes summer 2024 is better than the 2023 season. (Rick Conrad photo)

By Rick Conrad

Fires, floods and downpours combined last year to keep visitors away from the South Shore, according to numbers released recently by Tourism Nova Scotia.

Hotel stays, or room nights sold, for the May to October 2023 period were down about five per cent over 2022. That compares to an overall decrease of two per cent in all of Nova Scotia. The only regions that saw more people in 2023 were the Eastern Shore and the Annapolis Valley.

The South Shore was one of the hardest hit areas of the province. Yarmouth and Acadian Shores saw the biggest drop at six per cent over 2022.

Stephanie Miller Vincent, co-ordinator of the South Shore Tourism Co-operative, says the wildfires in Barrington and Shelburne, and torrential rains and floods later in the summer conspired to keep people away from the South Shore.

“We had an odd beginning to our peak season in 2023,” she said in an interview. “We had fires in the Barrington area that shut down (Highway) 103 so folks weren’t travelling this coast. So that affected numbers.

“2023 numbers are tough to look at because we’re looking at numbers that are coming the year following a couple of years of pent-up travel demand.”

The numbers aren’t really surprising to businesses and organizations in Queens County that rely on summer tourist traffic to help float them through the rest of the year.

Melanie Perron, the co-owner of Hell Bay Brewing Company in Liverpool, says she saw a lot fewer visitors from the Maritimes last year.

“We rely so much on our patio season to bring in tourism and people from the city and other places,” Perron says.

“And it seemed like it rained every weekend so those would have been when we would have had a surplus of people coming and enjoying our beaches and our parks and then coming and stopping and having a flight (of beer) or getting beer to go. So I found our numbers were way down because of the weather.”

At the Queens County Museum, which relies partly on donations from tourists, visitor numbers dropped by more than 3,000 across its four properties over 2022. Besides the main museum, Perkins House, Fort Point Lighthouse and the Queens Museum of Justice are also part of the museum complex.

Dayle Crouse, the museum’s administrative assistant, said that despite a spike in visitors in 2022 when people were doing more post-Covid travelling, the numbers still haven’t recovered to 2019 levels.

“We found that after Covid and everybody had a little bit of freedom they really spiked and everybody was spending their dollars and going out. But then I think the next year, people really started to rein in their dollars and numbers have dropped.”

Crouse says a combination of rising gas prices, bad weather and news coverage of the wildfires contributed to the decrease.

Miller Vincent says that while tourists from outside the Maritimes tend to book their vacations six months to a year in advance, those closer to home are more spontaneous.

“As Atlantic Canadians and Maritimers we look on Wednesday and say, ‘OK, what’s the weather this weekend? Should I go or should I stay?’ And if it’s calling for rain, you’ll see those accommodation numbers not pick up where they need to be.”

Perron says she hopes 2024 brings brighter weather and more people back to the area’s beaches and the brewery’s patio.

“We usually bank on the summer to get through the winter. So our summer was so dismal that we’re just scraping by to get through the winter and hopefully we’ll have a nice sunny hot summer to bring out all the beer drinkers.”

Email: rickconradqccr@gmail.com