Poppy campaign goes green, offers new way to donate

Poppies on a Remembrance Day wreath

Photo Ed Halverson

The Royal Canadian Legion’s annual poppy campaign is back with a decidedly new twist this year.

Donation boxes and volunteers will still be in the same familiar locations, but some will offer a new way to donate.

Electronic tap and pay boards which were rolled out on a trial basis in a few locations last year are now available at the two main grocery stores in Liverpool, Sobeys and Superstore.

The boards allow you to choose a dollar amount and quickly tap your debit or credit card to make your donation.

President of Mersey Branch 38 Louis Landry says the automatic machines not only make it easier for people to donate, they require fewer volunteers.

“The good thing about that is that then the person doesn’t have to man the table. We don’t have to have somebody watching the money box. It’s there on the grace of everybody. I tell everybody that poppies are free, we’re just asking for a donation,” said Landry.

The Legion is also going green this year, introducing biodegradable poppies and wreaths.

Landry says the Legion will be working its way through the stock of poppies and wreaths they have on hand.

He expects many biodegradable wreaths will be on display this season and to see the new, greener poppies next year.

Landry says the Poppy Campaign is crucial to supporting local veterans as every dollar donated goes to support former military and RCMP members living here in Queens.

Landry is also seeing an uptick in the number of volunteers offering to man their donation stations.

He credits people being more comfortable dealing with COVID in the community and the efforts of their Poppy Campaign Chair Janet Will.

“Because she spent quite a number of hours on the phone canvassing people, encouraging them to come out and actually volunteer for this year’s poppy fund,” said Landry.

The Legion will be marking two significant events during Remembrance Day ceremonies this year.

The first is the passing of Queen Elizabeth. The second is the 80th anniversary of Canadian forces landing in Dieppe.

In August of 1942, 5,000 Canadians joined their allies in storming France, 900 of them didn’t make it home.

The Legion will host a series of events around Queens County on Remembrance Day beginning at 9:30am at the Brooklyn Baptist Church.

Several services will run concurrently at 10:45am at cenotaphs in Liverpool, Milton, Caledonia, Port Mouton and Greenfield.

Services will also be held at noon in Liverpool at the Camp Norway Memorial and at 2:30pm at the newly dedicated 1st Beech Hill RCAF Memorial on Old Port Mouton Rd.

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Attendance and donations up this Remembrance Day

Poppies displayed on a wreath

Photo Ed Halverson

The Royal Canadian Legion’s annual poppy Campaign rebounded from the pandemic in an unexpected way.

Mersey Branch 38 President Louis Landry didn’t have a final total but says the community really stepped forward to help veterans and their families.

“We did rebound and we did make better than last year, not so much in the sales of poppies at the stores but more so in donations.”

Landry says those donations came primarily in the form of memorial messages which are read by legion members at the Remembrance Day services.

Traditionally the notices are read in person but this year they moved online.

Landry says the legion placed poppy boxes in 68 locations around Queens, 126 donations were received, and 76 wreaths were purchased.

All money raised for the poppy fund goes directly to help veterans and their families.

Landry says attendance at Remembrance Day ceremonies also saw a considerable increase over last year.

He says the Brooklyn service doubled their turnout and Port Mouton had 80 people come out, far more than the usual 20 who would normally attend the service.

Landry says while the sunny weather helped, he feels people are looking to connect with one another.

“I think that COVID may have strengthened that desire to show support,” said Landry. “I think that COVID, and life has caused things to be more meaningful.”

Landry says that desire was reflected in the higher turnout at all nine Remembrance Day services across the county.

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Remembrance Day ceremonies reopen to the public

a poppy

Photo Ed Halverson

The public can once again attend Remembrance Day ceremonies this year.

The events were limited to invited guests in 2020 due to restrictions around the COVID pandemic.

Chairman of the poppy fund for Royal Canadian Legion Branch 38 Louis Landry says ceremonies will go ahead this year but all events must take place outside.

“The Liverpool ceremony was always held within the theatre with a wreath-laying session out at the actual cenotaph after the ceremony,’ said Landry. “Because of COVID this year, we’ve decided not to have it indoors, we’ll have everything outdoors as we did last year.”

COVID protocols have been relaxed but Landry says anyone attending one of the nine services being held across Queens County will need to wear a mask and follow the six-foot social distancing rules.

Landry says the legion banquet that would traditionally follow the ceremony has also been canceled.

Instead, people are invited to stop by the legion following the ceremony to speak veterans and members.

Anyone wishing to enter the legion will need to show proof of vaccination before entering.

A complete list of Remembrance Day ceremonies and locations is available on the Legion Branch 38 Facebook page.

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Legion hopes for boost in poppy sales

Legion poppies

Legion poppies. Photo credit: Ed Halverson

The Canadian Legion hopes eased pandemic restrictions means more money in their poppy fund this year.

Poppy Fund Chairman at Royal Canadian Legion Branch 38 in Liverpool Louis Landry says their fundraising efforts were hamstrung in 2020 when volunteers were not permitted to solicit donations in person.

“Last year we were kind of handcuffed because of COVID,” said Landry. “[We] couldn’t actually go out and raise any monies, other than to deposit the poppy boxes in local businesses.

He estimates about $10,000 was raised during that campaign, roughly half the amount they would normally take in.

Landry says that $10,000 went to good use over the past year as the legion bought a TV for Hillsview Acres, wheelchairs for the hospital and gave money to the food bank to provide meals for veterans and their families.

Landry is optimistic the return to in-person poppy donations will see an increase in giving.

In fact, he has already seen the difference.

“Myself and a friend were at the Superstore on the opening day, that was Wednesday, for three hours and we probably raked in close to $500.”

Landry is also hoping the easing of restrictions will also mean a greater turnout at cenotaph services this Remembrance Day.

The public is once again invited to attend services this year after they were closed to everyone but officials and participants in 2020.

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Twitter: @edwardhalverson

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